Client: BLACKRAPID
Video/Photography & Drone Pilot Operation: KJO Media
Creative Director/Producer: Chris Lewman
Location: Seattle, Washington and San Juan Islands - US
Video/Photography & Drone Pilot Operation: KJO Media
Creative Director/Producer: Chris Lewman
Location: Seattle, Washington and San Juan Islands - US
Deliverables:
Video Production
Custom Stock Photo / Video Library
Packaging
Magazine Print Ads
Consultation on Website & Brand Ambassador Program
Photographer Ron Henry's invention of the original camera sling strap set a new gold standard among photographers, gaining loyal Blackrapid fans from hobbyists to Hollywood pros.
After a brand refresh, Blackrapid needed creative oversight to launch a compelling marketing campaign ahead of Photokina in Germany to debut a new logo, packaging, and enhanced product line. The Live the Moment campaign connects the improved features in the straps, such as advanced breathability, to real photographers using Blackrapid products.
To ensure longevity with creative assets, we built a cohesive library of branded stock art photography and videography that featured photographers in Pacific Northwest settings such as Mount Rainier, Deception Pass, Friday Harbor, Pike Place Market, South Lake Union, Camano Island, and more.
